So getting to No.1 on search engine results pages (SERPs) is a good thing. But how good?
"...the number one spot in the average search results will attract roughly half of all clicks, at the bottom of the first page sites can only expect 2% of clicks. Fall on to the second page and it's less than 1%."
How many visitors will a No.1 spot bring? How many sales? Using your site's visitor stats software, look at the answers to these questions.