Google has decided to make all search personalised. That means that wether or not you're logged in to your Google account you might be seeing different search results to others.
So when you check your site's SERPs rankings what you see is not showing you how great your SEO is ... unless you turn off personalization.
'Signed out personalization' works by dropping a cookie on to your computer and tracking your searches.
Here's how to turn off personalized search for 'signed out searches':
In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.
Here’s a grab of the report showing those figures from our example site:
The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.
These top takeaways are mostly from the sessions I attended myself but I’ve also drawn from others’ blog posts and give credit below where that is the case.
Web analytics guru, Avinash Kaushik, can teach you how to use data analysis to change the way you make decisions about your website. Ahead of Kaushik's keynote speeches at the Search Engine Strategies (SES) conferences in London and New York, Mark Nunney looks at his vision for Web Analytics 2.0.
Do your website analytics reports …
… fit on one A4 page?
… focus on response for multiple goals?
Your Superman Pages are your most important for search engine optimization (SEO) - the ones you want to perform best on search engines. Get your site's navigation wrong and your Superman Pages will be trapped in a basement full of kryptonite. Here I show how to optimize your website's navigation for search engines and set Superman free.
Inbound links are good. Google says so. They bring link power (aka link juice).
If a site links to an old or non-existing page then you don't get the juice. That's a waste.
Follow such dead links and you get a 404 (not found) error.
Google Webmaster lists all the 404s it has received from your site. See:
Diagnostics < Crawl errors < Not found
See how Google cares about you?
To get the juice from these link you need to implement a 301 (permanent redirect) to another page. Choose an appropriate page.
Google Wave is how we will communicate soon. It looks powerful, logical and useful. Like a cross between email, IM, wikis, Yammer, facebook connect. It's due for launch at the end of the year. Open source, Google are asking developers to build apps. If I was a developer, I'd be looking at this. See the Google Wave vid below, read the Google Wave blog post.
Just playing around with two different G tools I'm reminded of how little it matters that predict figures are accurate. What matters is that they are useful. Eg, here are monthly predict figures for two G tools:
Keyword: business development manager
* On the External Keyword tool: 2,400
* On the new search-based keyword tool: 8,200
Access the new tool from with in an Adwords account on the tools page.
There are bunch of other reasons why why you don't need to fret about accuracy. I'll come back and list them soon.